studio TAB

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The task at hand was to establish a brand identity capable of mass production and replication across numerous locations for a retail brand looking to merge the online and offline realms. The prototype’s challenge was  to create a space where customers could immerse themselves in real-time VR retail therapy. This space needed to align with the concept. Our design drew inspiration from the Mobius strip concept, with a single line weaving through the space, transitioning from ambient lighting to retail displays and finally to the mannequins. This concept epitomizes innovative commercial interior design in Mumbai.

Pan India
Project year
2017 onwards
Share media
300 sqft per unit
On going

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