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The design involved creating an identity that can be mass produced and replicated at multiple locations simultaneously for a retail brand that aims to carve a niche by stitching the online and offline mediums. The prototype involved designing a space wherein the customer indulges in retail therapy via real time VR. The space had to complement the concept. We designed spaces inspired by the Mobius strip concept wherein a single line meanders through the space evolving from a light to retail display to the mannequins.

Pan India
Project year
2017 onwards
Share media
300 sqft per unit
On going

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