Outdoors 91

We designed the Outdoors 91 flagship as an immersive retail experience inspired by adventure, engineering, and the pride of Indian manufacturing. A flagship showroom, embodying the spirit of the brand it represents.​

​Industrial materials, textured surfaces, raw metal, bold graphics, and dynamic linear lighting draw from the ruggedness of outdoor terrains, while a track-inspired circulation spine creates a journey of movement and discovery. Earthy tones and metallic finishes provide a bold yet authentic backdrop for Ninety One cycles and KTM bikes, celebrating their craftsmanship and performance.​

Rather than simply showcasing products, we created an environment that evokes exploration, celebrates innovation, and embodies the energy of a new India- confident, ambitious, and always moving forward.​