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The task at hand was to establish a brand identity capable of mass production and replication across numerous locations for a retail brand looking to merge the online and offline realms. The prototype’s challenge was  to create a space where customers could immerse themselves in real-time VR retail therapy. This space needed to align with the concept. Our design drew inspiration from the Mobius strip concept, with a single line weaving through the space, transitioning from ambient lighting to retail displays and finally to the mannequins. This concept epitomizes innovative commercial interior design in Mumbai.