Location – Pan India
Built up area – 300 sqft per unit
Year – 2017 onwards
Status – On going
The design involved creating an identity that can be mass produced and replicated at multiple locations simultaneously for a retail brand that aims to carve a niche by stitching the online and offline mediums. The prototype involved designing a space wherein the customer indulges in retail therapy via real time VR. The space had to complement the concept. We designed spaces inspired by the Mobius strip concept wherein a single line meanders through the space evolving from a light to retail display to the mannequins.